Choose ad sources
AdMob Mediation supports several ad sources, which accommodate integrations for both bidding and waterfall methods. Click an ad source for integration instructions specific to that ad source.
| Ad source | App Open |
Banner | Interstitial | Rewarded | Rewarded Interstitial |
Native | Bidding | Ad source optimization support |
|---|---|---|---|---|---|---|---|---|
| Open source and versioned - third party SDKs required | ||||||||
| AppLovin | ✓ | ✓ | ✓ | ✓ | Country-specific | |||
| BidMachine | ✓ | ✓ | ✓ | ✓ | ✓ | None | ||
| Chartboost | ✓ | ✓ | ✓ | Country-specific | ||||
| DT Exchange | ✓ | ✓ | ✓ | ✓ | ✓1 | Country-specific | ||
| i-mobile | ✓ | ✓ | ✓ | Japan only | ||||
| InMobi | ✓ | ✓ | ✓ | ✓ | ✓ | ✓1 | Country-specific | |
| ironSource Ads | ✓ | ✓ | ✓ | ✓ | ✓1 | Country-specific | ||
| Liftoff Monetize | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Country-specific |
| LY Ads Network | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Country-specific | |
| maio | ✓ | ✓ | Japan only | |||||
| Meta Audience Network | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | |
| Mintegral | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Country-specific | |
| Moloco | ✓ | ✓ | ✓ | ✓ | ✓ | Country-specific | ||
| myTarget | ✓ | ✓ | ✓ | ✓ | Country-specific | |||
| Pangle | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Country-specific | |
| PubMatic OpenWrap | ✓ | ✓2 | ✓2 | ✓2 | ✓ | Country-specific | ||
| Unity Ads | ✓ | ✓ | ✓ | ✓1 | Country-specific | |||
| Non-open source - third party SDKs required | ||||||||
| Vpon | ✓ | ✓ | None | |||||
| Zucks | ✓ | ✓ | Country-specific | |||||
| No third-party SDKs required | ||||||||
| Ad Generation | ✓ | ✓ | ✓ | ✓ | Bidding only | |||
| Bidease | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Chocolate Platform | ✓ | ✓ | ✓ | ✓ | Bidding only | |||
| Equativ (formerly Smart Adserver) | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Fluct | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Improve Digital | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Index Exchange | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| InMobi Exchange | ✓ | ✓ | ✓ | ✓ | Bidding only | |||
| Magnite DV+ | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Media.net | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| MobFox | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Nativo | ✓ | ✓ | ✓ | ✓ | Bidding only | |||
| Nexxen (previously UnrulyX) | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| OneTag Exchange | ✓ | ✓ | ✓ | ✓ | Bidding only | |||
| OpenX | ✓ | ✓ | ✓ | ✓ | Bidding only | |||
| PubMatic | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Rise | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Sharethrough | ✓ | ✓ | ✓ | Bidding only | ||||
| Smaato | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Sonobi | ✓ | ✓ | ✓ | Bidding only | ||||
| TripleLift | ✓ | ✓ | ✓ | ✓ | Bidding only | |||
| Verve Group | ✓ | ✓ | ✓ | ✓ | ✓ | Bidding only | ||
| Yieldmo | ✓ | ✓ | ✓ | ✓ | Bidding only | |||
| YieldOne | ✓ | ✓ | ✓ | ✓ | Bidding only | |||
1 Bidding integration is in beta.
2 This format is in beta (SDK bidding).
Note
Ad sources are ordered alphabetically.
Open source and versioned adapters
If an adapter is labeled with "Open source and versioned" in the previous table, it means the adapter source code is open-sourced in Google's GitHub repository (Android or iOS), enabling you to debug issues yourself should you choose to do so.
Each adapter is built against a specific version of the third-party ad network SDK. Follow the specific partner's integration guide for more details.
Adapter versioning
Godot adapters follow a <major>.<minor>.<patch> versioning scheme that models the underlying Android and iOS SDK dependencies for that ad network. If either the Android or iOS dependency gets a major or minor version bump, the Godot adapter also gets a corresponding version bump. All other releases get a patch version bump.
Important
Make sure to disable refresh in all third-party ad networks UI for banner ad units used in AdMob Mediation. This prevents a double refresh since AdMob also triggers a refresh based on your banner ad unit's refresh rate.
Ad source optimization
When you configure multiple ad networks for mediation, you have to specify what order to request these networks by setting their respective CPM. This can be difficult to manage, since ad network performance changes over time.
Ad source optimization is a feature that lets you generate the highest CPM from the ad networks in your mediation chain by automating the process of ordering the mediation chain to maximize revenue.
The previous mediation networks table uses the following values for ad source optimization support:
| Ad source optimization support | What it means |
|---|---|
Bidding only |
The ad network only participates in bidding. Ad source optimization is not applicable. |
Country-specific |
eCPM values are automatically updated on your behalf on a per-country basis. This is the optimal type of optimization. |
None |
You must manually configure an eCPM value for that ad network. |
Click a specific ad network's guide for details on how to configure ad source optimization for that network.
Note
Only ad networks that are Open source and versioned have specific instructions for setting up ad source optimization on that network.
Custom events
If you're looking for an ad network and don't see it on the list earlier, you can use custom events to write your own integration with that ad network. See Google's custom events guide for more details on how to create a custom event.
Note
Custom events don't have ad source optimization or bidding support.